I transform brands to bring them closer to people's realities.
Services: creative direction, strategy, storytelling, multichannel content, experiences, brand identity, repositioning, brand architecture, voice tone...
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Substack
Brand repositioning, storytelling, campaign development, creative direction and strategy for the Complutense University of Madrid under the concept "Vuestra Universidad". This concept represents a university that belongs to all of us—a cornerstone of society, a legacy of countless generations, and the epitome of a Public University. The people who appear in the campaign are part of the university community, marked a significant step in exploring new brand territory, introducing a refreshed visual identity and a bold narrative. Launched on the streets of Madrid, it was anchored by an impressive musical production, "El Don", specially composed for the occasion.