I transform brands to bring them closer to people's realities.
Services: creative direction, brand concept & narrative, brand strategy, brand architecture, content strategy & planning, experiences...
For enquires:
Contact
Brand repositioning, brand strategy, storytelling and creative direction for the Complutense University of Madrid under the concept "Vuestra Universidad". This concept represents a university that belongs to all of us—a cornerstone of society, a legacy of countless generations, and the epitome of a Public University. The people who appear in the campaign are part of the university community, marked a significant step in exploring new brand territory, introducing a refreshed visual identity and a bold narrative. Launched on the streets of Madrid, it was anchored by an impressive musical production, "El Don", specially composed for the occasion.