Nacho Blumen Selected Works

I am a brand consultant and a storyteller who merges creativity with strategic planning, developing brands, unique content and experiences that differentially impact the audience, strengthening its positioning. I lead multidisciplinary teams to achieve the objectives we set in a timely manner.

Services: brand creation and identity, audits and repositioning, brand architecture, differentiation strategies, storytelling, tone and voice, campaign conceptualization, multichannel and content strategies, brand experience and creative direction and project supervision.

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Universidad Complutense 2020

Repositioning, storytelling and creative direction for Complutense University of Madrid, "Vuestra Universidad" is the first campaign exploring new brand territory and a fresh visual identity. Launched on the streets of Madrid, it features a grand musical production, “El Don”, specially created for the occasion. 










Museo Gran Vía 15 2023

Brand creation, identity, storytelling, strategy and creative direction for the Gran Vía 15 Museum in Madrid.







Kolor 2022

Brand creation, identity, storytelling, brand experience, strategy and creative direction for Kolor, a very special wine born from the joint work of Raúl Pérez and the contemporary artist Okuda San Miguel.











MAAVi Innovation Center 2021-2023

Brand creation, identity, storytelling, creative direction and corporate content for MAAVi Innovation Center, the largest biotechnology innovation center in Europe dedicated to researching natural molecules from natural sources.








Kimitec 2016-2023

Brand creation, identity, storytelling, strategy and creative direction for Kimitec, a biotechnology company focusing on the agricultural sector.









HYPE 2019

Brand creation, identity, architecture, storytelling, typography, packaging and creative direction for Hype, a brand specialized in cannabis growing products, developed through extensive research in biotechnological solutions.










Ink and Movement 2023

Brand identity, storytelling and creative direction for IAM, a managment and artistic agency representation specialized in the care and talent managment within the different disciplines of contemporary art.








Coloring the World Foundation 2023

Brand identity, storytelling and creative direction for Coloring the World Foundation, a foundation that utilises art and color as an instrument of social transformation around three priorities that seek to generate opportunities for the development of people and communities: diversity, social justice, emerging contemporary art. 










Kontemplate 2023

Brand creation, identity, storytelling and creative direction for Kontemplate, a cultural project centered around contemporary art that never saw the light of day.







ManéMané 2014

Creative direction and photography for ManéMané, a prestigious Spanish fashion brand led by Miguel Becer.


Nacho Blumen 2024