I am a creativity and strategic director who develops brands, narratives, content and unique experiences that differentially impact the audience, strengthening its positioning. I lead multidisciplinary teams to achieve the objectives we set in a timely manner.

I transform brands to bring them closer to people's realities.

Services: creative direction, strategy, storytelling, multichannel content, experiences, brand identity, repositioning, brand architecture, voice tone...

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Museo Gran Vía 15

Brand creation, identity design, storytelling, strategy and creative direction for Museo Gran Vía 15 in Madrid. MGV15 was envisioned as a groundbreaking cultural space on the country’s most iconic street. A true oasis amidst the hustle and bustle of fast-paced consumerism, it was thoughtfully conceptualized to offer an accessible and distinctive way to enjoy, reflect, and connect with contemporary art.


Nacho Blumen 2025