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Brand concept & narrative, naming, brand strategy, brand experience and creative direction for the MAAVi Innovation Center—the largest biotechnology innovation hub in Europe, dedicated to researching natural molecules from natural sources.
The naming process for this center was an engaging conceptual exercise, as it encapsulates a promise within its name. The visual identity was crafted with a custom typography that embodies the center's futuristic vision, precision, and the sense of order and clarity that lies at the core of its research model. The corporate video, titled *The Apple*, was a creative and storytelling exercise designed to establish a distinctive tone of voice, setting it apart from others in the industry. Art Direction: La Tía Enriqueta Studio. Typography: Anibal García. 3D: David Padilla. Video: Esperanza Jimenez.