I am a creative and strategic director who develops brands, narratives, content and unique experiences that differentially impact the audience, strengthening its positioning. I lead multidisciplinary teams to achieve the objectives we set in a timely manner.

I transform brands to bring them closer to people's realities.

Services: creative direction, brand concept & narrative, brand strategy, brand architecture, content strategy & planning, experiences...

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Kolor

Brand concept & narrative, brand strategy, brand experience and creative direction for Kolor, a unique wine born from the collaboration between the renowned winemaker Raúl Pérez and the contemporary artist Okuda San Miguel.  I conceptualized Kolor as much more than just a wine: Kolor is an experience. An unexpected union that began with the generation of a meeting where ideas, reflections, concepts and personal visions about life and their respective disciplines came together. The result reached the laitmotiv, as a unique creation that involves the five senses, combining the craftsmanship of wine making with the energy of contemporary art. Something that can be seen throughout the brand. Art Direction: Manuel Bueno & Jen Martinez. Video: Alberto Morago. Photo: Sergio de Arrola.






Nacho Blumen 2025