I transform brands to bring them closer to people's realities.
Services: creative direction, brand concept & narrative, brand strategy, brand architecture, content strategy & planning, experiences...
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Brand concept & narrative, brand strategy, brand experience and creative direction for Kimitec, a biotechnology company focused on the agricultural sector. One of the key challenges in this project was preserving a name that traditionally aligned with the chemical industry, while positioning the brand as its complete opposite—an innovative company dedicated to the development of natural solutions. Art Direction: La Tía Enriqueta Studio & Happyending Studio.