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Brand concept & narrative, naming, brand strategy, brand experience and creative direction for Hype, a brand specialized in cannabis cultivation products, developed through extensive research in biotechnological solutions.
Hype pioneered a new approach in the sector by breaking away from traditional communication methods. The brand transformed its identity into a playful experience, where each element had hidden meanings, starting with the creative naming of its products or the packaging with different uses, pioneers in the sector. Art Direction: La Tía Enriqueta Studio. 2D: David Padilla. Typography: Anibal García.