I transform brands to bring them closer to people's realities.
Services: creative direction, strategy, storytelling, multichannel content, experiences, brand identity, repositioning, brand architecture, voice tone...
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Substack
Brand creation, identity design, product naming, storytelling, typography, packaging and creative direction for Hype, a brand specialized in cannabis cultivation products, developed through extensive research in biotechnological solutions.
Hype pioneered a new approach in the sector by breaking away from traditional communication methods. The brand transformed its identity into a playful experience, where each element had hidden meanings, starting with the creative naming of its products or the packaging with different uses, pioneers in the sector.