I transform brands to bring them closer to people's realities.
Services: creative direction, strategy, storytelling, multichannel content, experiences, brand identity, repositioning, brand architecture, voice tone...
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Brand identity, storytelling, campaign development and creative direction for Coloring the World Foundation, an organization that uses art and color as tools for social transformation, focusing on three core priorities: diversity, social justice, and emerging contemporary art. The campaign explores the deeper meaning behind a smile. Smiling, often influenced by our state of mind, can reflect individual well-being or social status. However, a true smile should be a spontaneous reaction to positive actions or experiences. The foundation's mission is to foster greater social happiness and well-being, aiming to improve lives through art. Coloring the World’s efforts often lead to smiles, not just as a physical expression, but as a symbol of meaningful change. This is not just about creating a moment of joy—it’s about a thoughtful, deliberate process that drives real transformation.