In 2017, I collaborated as a creative on “Mueve mi chic”, the second Chicfy spot that followed the viral phenomenon of “Claro que sí, guapi”. Maintaining the cheeky, pop, and self-parodic tone that had turned the brand into a cultural icon, the campaign once again ignited conversations across social media and the press, strengthening the community and building on the success of the first ad, which had doubled sales, boosted downloads, and brought Chicfy close to €20 million in revenue.