Brand concept & narrative, naming, brand strategy, brand experience and creative direction for Big Days, a management agency that cares for the creative talent. A name inspired by a day of celebration, a big day —the kind of day that symbolizes the union between agency and artist, a "marriage" built on mutual growth and collaboration. The identity takes shape through confetti, a universal symbol of joy and festivity, chosen to infuse the brand with movement, color, and fun. The brand lives in the realm of storytelling, celebrating the beauty inherent in everyone's ability to share their own narratives. It offers a vibrant and optimistic vision of life, reminding us that even the simplest stories can be beautiful. Art Direction: Happyending Studio.